Smartt Advisory

Activation leakage

Where users drop before the product becomes sticky

Time to value gap

How far your users are from the embedded value moment

Valuation impact

What fixing each leak is worth at your raise multiple

Who I work with

If you're preparing to raise,
this is for you.

I work with Series A-B founders who are 6 to 18 months from a raise and need stronger product metrics to walk into investor conversations with confidence.

B2B SaaS

$2M–15M ARR

Product-led or hybrid

Preparing to raise

How it works

The Valuation Acceleration Sprint.

Four weeks. No execution, no retainer, no fluff. A clear diagnostic of where your product is leaking revenue and exactly what it's costing you at raise.

Diagnostic call

30 minutes. You walk me through your product, your metrics, and your raise timeline.

Activation audit

I map your funnel against the Revenue Activation Framework and score where you're leaking.

Revenue impact model

I quantify what the leakage is costing you, and what fixing it means for your valuation.

90-day roadmap

A prioritised plan your team can act on immediately before your raise.

About

Matt Smartt.

SaaS Valuation & Activation Adviser

18+ years at the intersection of product experience and commercial outcomes - leading teams, bringing in new business, and working across early-stage SaaS and some of Australia's largest financial institutions.

18+ years at the intersection of product experience and commercial outcomes, across early-stage SaaS and Australia's largest financial institutions.

That gives me something most advisers don't have: a clear view of where product experience breaks down and exactly what it costs. My job is to help you see your product the way an investor will, before they do.

Clients have included Series A SaaS companies and ASX-listed enterprises.

Now taking on new clients.

Ready to see where your raise is at risk?

I work with a small number of founders at any one time. If your raise is in the next 6 to 18 months, let's find out what's costing you.

Diagnose your raise risk Let's talk

No pitch. No obligation.
A 30-minute diagnostic call to see if there's a fit.

Diagnose your raise risk

Let’s start with you.

A few details so the diagnostic is relevant to your situation from the first conversation.

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Your raise context.

This shapes the diagnostic. The closer the raise, the more specific the output.

Current ARR

Raise timing

Product model

What feels broken?

Pick the area that concerns you most. There are no wrong answers, this shapes what I’ll focus on first.

Pick a time.

30 minutes. No pitch. Just a diagnostic conversation to see if there’s a fit.

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Available times

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You’re booked

See you Wednesday.

Confirmation sent to your inbox.

Date & TimeWed 17th June @ 8:00 AM (AEST)

Duration30 minutes

FormatVideo call - link in your email

What happens next

Today

Confirmation email with a few sharp observations about founders at your raise stage typically miss. Worth reading before we talk.

Before the call

I’ll walk through your onboarding flow and send you a personalised activation teardown, the specific leaks I find and what they’re costing you at raise.

On the call

No pitch. I’ll run you through a quick diagnostic of your activation mechanics and tell you honestly what I see.

Your product is leaking revenue. Here's where.

If you're preparing to raise, this is for you.

The Valuation Acceleration Sprint.

Raise Ready

Matt Smartt.

Ready to see where your raise is at risk?

If you're preparing to raise,
this is for you.