Your product is leaking revenue. Here's where.
I help Series A-B SaaS founders increase valuation before their next raise by fixing activation, onboarding and retention.
I help Series A-B SaaS founders increase valuation before their next raise by fixing activation, onboarding and retention.
Who I work with
My work is strategic, not executional. I audit your activation funnel, model the revenue impact, and give your team a 90-day roadmap to act on, so you walk into investor conversations with stronger numbers and the language to explain them.
B2B SaaS
$2M–15M ARR
Product-led or hybrid
Preparing to raise
How it works
Three weeks. No execution, no retainer, no fluff. Just a clear diagnostic of where your product is leaking revenue and exactly what it's costing you at raise.
01
Diagnostic call
30 minutes. You walk me through your product, your metrics, and your raise timeline.
02
Activation audit
I map your funnel against the Revenue Activation Framework and score where you're leaking.
03
Revenue impact model
I quantify what the leakage is costing you, and what fixing it means for your valuation.
04
90-day roadmap
You get a prioritised plan your team can act on immediately.
About
I've spent 18 years at the intersection of product experience and commercial outcomes - leading teams, bringing in new business, and working across early-stage SaaS and some of Australia's largest financial institutions, including Employment Hero, Perpetual, AMP Capital and L1 Capital.
That breadth gives me something most advisors don't have: a clear view of where product experience breaks down and exactly what it costs. I apply that lens to SaaS activation and valuation. My job is to help you see your product the way an investor will, before they do.
Currently taking on new clients
I work with a small number of founders at any one time. If the timing is right, I'd like to hear about your raise.