Your product is leaking revenue. Here's where.
I help Series A-B SaaS founders find where activation, onboarding
and retention leak, and what that costs now and at the next raise.
I help Series A-B SaaS founders find where activation, onboarding
and retention leak, and what that costs now and at the next raise.
Activation leakage
Where users drop before the product becomes sticky
Time to value gap
How far your users are from the embedded value moment
Valuation impact
What each leak costs you now, and at your valuation multiple
Who I work with
I work with Series A-B founders who are scaling acquisition and can't afford to pour it into a product that leaks. The same gaps that waste spend now are what soften your numbers at the next raise.
B2B SaaS
$2M–15M ARR
Product-led or hybrid
Scaling acquisition
How it works
Four weeks. No execution, no retainer, no fluff. A clear diagnostic of where your product is leaking revenue, what it's costing you now, and what it's worth at your next raise.
01
Diagnostic call
30 minutes. You walk me through your product, your metrics, and where you're putting your growth spend.
02
Activation audit
I map your activation path against the Revenue Activation Framework and score where you're losing users.
03
Revenue impact model
I quantify what the leakage is costing you, and what closing it means for your valuation.
04
90-day roadmap
A prioritised plan your team can act on immediately.
About
SaaS Valuation & Activation Adviser
18+ years at the intersection of product experience and commercial outcomes, across early-stage SaaS and large enterprise, including major financial institutions.
That gives me something most advisers don't have: a clear view of where product experience breaks down and exactly what it costs. My job is to show you those gaps and what each one costs, so your team can close them on your terms, before the numbers do the talking at your next raise.
I've worked across the full range, from Series A startups to ASX-listed enterprises.
Now taking on new clients.
I work with a small number of founders at any one time. If you're scaling and want to know what's leaking before it compounds, let's find out what it's costing you.
No pitch. No obligation.
A 30-minute diagnostic call to see if there's a fit.