Your product is leaking revenue. Here's where.
I help Series A-B SaaS founders see where activation, onboarding
and retention are costing them valuation, before their next raise.
I help Series A-B SaaS founders see where activation, onboarding
and retention are costing them valuation, before their next raise.
Activation leakage
Where users drop before the product becomes sticky
Time to value gap
How far your users are from the embedded value moment
Valuation impact
What each leak is costing you at your raise multiple
Who I work with
I work with Series A-B founders who are 6 to 18 months from a raise and need stronger product metrics to walk into investor conversations with confidence.
B2B SaaS
$2M–15M ARR
Product-led or hybrid
Preparing to raise
How it works
Four weeks. No execution, no retainer, no fluff. A clear diagnostic of where your product is leaking revenue and exactly what it's costing you at raise.
01
Diagnostic call
30 minutes. You walk me through your product, your metrics, and your raise timeline.
02
Activation audit
I map your activation path against the Revenue Activation Framework and score where you're losing users.
03
Revenue impact model
I quantify what the leakage is costing you, and what closing it means for your valuation.
04
90-day roadmap
A prioritised plan your team can act on immediately before your raise.
About
SaaS Valuation & Activation Adviser
18+ years at the intersection of product experience and commercial outcomes, across early-stage SaaS and large enterprise, including major financial institutions.
That gives me something most advisers don't have: a clear view of where product experience breaks down and exactly what it costs. My job is to show you those gaps, and what each is worth at your raise, so your team can address them on your terms, before diligence does it for you.
I've worked across the full range, from Series A startups to ASX-listed enterprises.
Now taking on new clients.
I work with a small number of founders at any one time. If your raise is in the next 6 to 18 months, let's find out what's costing you.
No pitch. No obligation.
A 30-minute diagnostic call to see if there's a fit.